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SEO & GOOGLE RANKING

by The Red Panda Project

Rank higher with our Google Business Profile management services and get seen by more people in search.

We are the all-in-one digital service agency for micro & small businesses who want a big presence online.

(without the cost or hassle!)

WHAT IS LOCAL SEO?

Local search engine optimization (SEO) is a set several marketing practices that improves the ability for a local business to appear more prominently in search engines like Google. Proper use of SEO techniques will help businesses appear in search results. 

Google still commands nearly 87% of all search queries. The goal of local SEO is to appear in Google’s four primary listings soltuions which include the Local Map Pack (aka the 3-Pack), Local Finder, Google Maps, and Local Organic.

Google local map pack

Local Map Pack

Google will present the three best listings using information found on a business’s Google Business Profile (GBP) and not their website in the local map pack; sometimes called the “3-Pack.” Almost 44% of all clicks go to businesses that land in the map pack.

Google Local Finder

Local Finder

When the “more businesses” button is clicked, users are presented with Google’s local finder page. This page displays and extensive list of businesses that match the geographic location and the user’s search intent alongside an interactive map.

Google Maps

Google Maps

Similar to local finder, Google Maps is quickly becoming a preferred search method for users. In addition to providing a visual presentation of local businesses on a map, users can obtain driving directions and save their favorite places with the click of a button. 

Google Organic Search

Local Organic

When you scroll past the Local Map Pack, the next listings you will find are populated organic search results. Unlike the map pack that uses your GBP, organic results are derived from ranking factors affiliated with your website such as inbound links, on-page optimization, and more.

HOW DOES LOCAL SEO WORK?

Local SEO is not just one step, nor is something you do just once. Instead, local SEO encompasses a variety of intitial steps accompanied by several ongoing strategies. Below are recommended steps local businesses can take to begin rising in Google’s search results.

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Setup Your Google Business Profile

Setting up your Google Business Profile (GBP) is a fundamental SEO technique that can’t be overlooked. Your GPB is your digital storefront within Google, offering essential information about your business to potential customers.

By ensuring your GBP is complete, accurate, and up-to-date, you not only boost your visibility in local searches but also instill trust and credibility in your audience. Having a GBP is also a requirement if you wish to be presented in Google’s Local Map Pack.

SEO Services in Naples by The Red Panda Project

Proactively Manage Your Reputation

Proactively managing your business’s online reputation is a pivotal SEO strategy in today’s digital landscape. Responding to all reviews, both positive and negative, showcases your commitment to customer satisfaction and helps foster trust.

Implement a process to collect positive reviews to enhance your online credibility, and boost your ranking in search results. Recent, positive reviews that include key signals for Google act as a powerful testament to your business’s excellence and encourage potential customers to choose your services or products. 

Red Panda SEO services in Naples, FL

Optimization Your Google Business Profile

Optimizing your business’s Google Business Profile (GBP) is an ongoing process that can significantly impact your online visibility.

A keyword-optimized description and photographs are the first steps. From there, you will want to monitor your information for accuracy (it may change without your input), add new photos and posts regularly, and add and respond to questions. 

A well-optimized GBP  effectively communicate your brand’s uniqueness and value to both Google and potential customers. 

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Build Relevant Citations

Citation building involves the consistent and accurate listing of your business’s information, such as name, address, and phone number (NAP) across various online directories, platforms, and websites.

These references or citations validate the legitimacy of your business and contribute to building trust with both search engines and potential customers. Search engines like Google rely on these consistent citations to verify your business’s credibility and relevance, impacting your local search rankings significantly.

Red panda holding a dollar bill

Optimize Your Website for Search

Optimize your website for search engines  is the foundation of a robust your online presence. Steps encompass a range of crucial techniques that includes optimizing images through compression, adding meta descriptions and alt-image tag, ensuring swift loading times, and enhancing user experience.

Mobile responsiveness is a must in today’s mobile-centric world. This means making sure your site displays and functions seamlessly on all devices. Additionally, strategic use of keywords, high-quality content, header tags, and internal linking further fine-tunes your website for search engine visibility. 

Content solutions in Naples by The Red Panda Project

Create and Post Content Regularly

Regular content creation is the lifeblood of a thriving business website. By consistently adding new pages that target specific keywords, you expand your digital footprint and enhance search engine visibility.

Equally important is a well-maintained blog, which serves as a platform to inform, engage, and entertain your target audience. These informative and value-driven blog posts not only position you as an industry authority but also foster trust and loyalty among your audience.

Link building in Naples FL

Obtain Backlinks from Reputable Sources

Local link building is a powerful strategy for local businesses aiming to boost their online visibility. The idea is to secure valuable backlinks on local websites such as area newspapers, the chamber of commerce, reputabel networking sites, other businesses, event posts, and more.

These hyper-local links enhance your website’s authority in the eyes of search engines while also connecting. Make a practive that anytime your business receives a public mention to recieve a link back to your website. 

SEO monitoring in Naples

Regularly Monitor Your Online Presence

Businesses committed to maximizing their online presence should also engage in proactive tasks such as reporting spam listings by competitors, ensuring a level playing field.

Regularly monitoring your own rankings is important to track performance and identify areas for improvement. Lastly, researching your competitors who may be out-ranking you helps unveil valuable insights and strategies to regain a competitive edge. 

SEO & GBP SERVICES

We are committed to helping small businesses stand tall in the online world. Through our meticulous attention to detail, creative design elements, and strategic approach, we create websites that captivate and set our customers apart from the competition. 

GBP Setup &

Optimization

$249

Custom Domain

Domain Privacy

SSL Certificate

Custom Design

Responsive Design

Cookie Notice

Website Analytics

On-page SEO Optimized

Up to 5 pages*

Citation

Building

$149

GBP Heat Map Geogrid

Keyword Tracking

Map Pack Ranking

Competitor Analysis

Rank Tracking

Citation Management

GBP Insights

Location Lock

Performance Reporting

Reputation

Management

$149/mo

Feedback Funnels

Custom Reviews

Reply to Reviews

Track Review Requests

Review Alerts

Review Deletion

Reputation Protector

Intuitive Dashboard

Flexible Features

Blog

Writing

$69/mo

2 Pieces a Month

500 Words

SEO Optimized

AI & Stock Images

Topic Research

Grammar & Spell Checked

Copyscape Passed

AI Detectors Passed

Call to Action

Website

Development

$79/mo

Custom Domain

Domain Privacy

SSL Certificate

Custom Design

Responsive Design

Cookie Notice

Website Analytics

On-page SEO Optimized

Up to 5 pages*

Ranking

Management

$99/mo

GBP Heat Map Geogrid

Keyword Tracking

Map Pack Ranking

Competitor Analysis

Rank Tracking

Citation Management

GBP Insights

Location Lock

Performance Reporting

Reputation

Management

$149/mo

Feedback Funnels

Custom Reviews

Reply to Reviews

Track Review Requests

Review Alerts

Review Deletion

Reputation Protector

Intuitive Dashboard

Flexible Features

Blog

Writing

$69/mo

2 Pieces a Month

500 Words

SEO Optimized

AI & Stock Images

Topic Research

Grammar & Spell Checked

Copyscape Passed

AI Detectors Passed

Call to Action

WE’RE READY, ARE YOU?